






BRAND STORY
A HEALTHY, MOISTURE-FILLED RADIANCE WITH NEW BEAUTY
FOR A LIFE FULL OF LUMINOUS MOMENTS.
HYDRATION IS THE FUNDAMENTAL KEY TO LUMINOUS SKIN
FOR BEAUTY THAT RADIATES WITHIN.
LANEIGE SPECIALIZES ON SKIN’S MOISTURIZING MECHANISM BASED ON THE IDEA
THAT A WELL-HYDRATED SKIN IS THE SOLUTION FOR MANY SKIN PROBLEMS.
THE MECHANISM INVOLVES THE SKIN TO CREATE MOISTURE, STRENGTHEN ITS BARRIER,
AND PURIFY ON ITSELF TO BECOME MORE THAN A TEMPORARY SHINE
RATHER, THE MECHANISM BRINGS LUMINOUS SKIN THAT IS
TRANSLUCENT AND VIBRANT THROUGHOUT TIME.
THIS IS 'LUMINOUS BEAUTY', A NEW PERSPECTIVE OF SKIN HYDRATION CREATED BY LANEIGE