This Privacy Policy (“Policy”) is published in accordance with the provisions of Rule 3(1) of the Information Technology (Intermediaries Guidelines) Rules, 2011. The policy is an ‘electronic record’ as contemplated under section 2(t) of the Information Technology Act, 2000 and the rules. This policy being an electronic record is generated by a computer system and does not require any physical or digital signature.


The website “” is an e-commerce company incorporated under the laws of India.Buythevalueha its registered office in Chennai – 600077.

Users are requested to read and understand the policy very carefully before using or accessing the website. Through this policy, Buythevalue intends to convey the manner in which the user’s information is collated and used while providing the services of the website. This policy is binding on every other user of the website. Users who do not agree with the terms of this policy should not use or access the website.

Buythevalue reserves its right to change, edit, alter, amend, modify, review, revise or substitute this policy with or without notice. By using the website, the users signify they have carefully read, understood and agree to be bound by this policy. The users expressly and voluntarily accept this policy including any change, modification or substitution which will be made from time to time. Buythevalue site reserves its right to refuse services to any user who does not accept or violates the terms of this policy.


‘User information’ for the purpose of this policy includes the user’s personal information that can be used to uniquely identify or contact a single person including name, email address, residential address, phone number, photograph and other information collected by Buythevalue to provide specific services to the user through the Website. The user has the option to not provide user information if they do not wish to avail the specific service for which the user information is required.

If any user is providing user information on behalf of any corporation, company, institution, association or other entity, the user should be authorized by such corporation, company, institution, association or other entity to provide such information to Buythevalue.

The website collects information from the user when creating a user account or when the user is browsing for products, transacting an online purchase of products through the website, posting comments, uploading content or participating in any offers or contests or availing special gifts or communicating with customer support by phone, email or otherwise. 

Buythevalue receives, scrutinizes and stores user information for security and technical reasons such as IP address, login id, email address, password, device connection information, transaction history, date, time and duration of the session on the website. 

Buythevalue automatically receives the URL of the site from which the user comes and the site to which the user goes when the user leaves the website. The website receives the IP address of the user’s computer and the type of web browser,email patterns, etc., the user is using.

Sometimes the website uses cookies so that the website can provide the user with more customized information when the user returns to the website. "Cookies" are used to store user preferences and to track user trends, so as to enhance the user’s interactive experience and generally improve the website’s services to the user. The user can set the browser to notify when they are sent a "cookie", giving the user the chance to decide whether or not to accept it. If the user accepts a "cookie", the user agrees to the use of any user Information collected by the website using that cookie. The user may update their profile information at any time on the website.

The user can add or update the user information on a regular basis. Whenever the user updates the user Information, Buythevalue will keep a copy of the prior version for its records.


The user information is primarily used by Buythevalue to facilitate a better, customized and convenient use of the website’s services. The user information is used by the company inter alia to

(i) respond to the user’s queries, requests,and inquiries

(ii) update new features of the website

(iii) improve and customize the website’s service

(iv) detect and prevent fraud and abuse of the website

(v) examine the identity of the user’s and the authenticity of offers, delivery or transfer of offers, etc.

(vi) administer the website

(vii) inform any change in the terms of use of this policy or the terms and conditions of sale 

(viii) send surveys and marketing communications that Buythevalue believes may be of interest to the user

(ix) personalize the user’s experience on the website by presenting and advertising the products and offers tailor-made for the user

(x) help the user address its problems with the website including addressing any technical problems

(xi)  complete and fulfil the user’s purchase, process payments, communicate with the user regarding the user’s purchase and provide the user with related customer service

(xii) protect the integrity of the website

Buythevalue may disclose aggregated information about the use of the website, but it will never contain user Information that will identify a single user. Buythevalue does not trade or sell user information in any manner, except as specified in this policy or if express consent is sought from the user. Buythevalue understands that the user Information is very crucial and is important for the user. The user agrees and acknowledges that the user Information is disclosed or shared with:

(i) third party vendors for delivery of the products ordered through the website

(ii) third party service providers engaged by Buythevalue to perform the services

(iii) third party service providers for the purpose of the website’s security, maintenance, repair or other technical reasons.

Buythevaluemaysend direct advertisement mailers at the address given by the user if the user chooses to. The user has the option to opt-out of this direct mailer by clicking at the unsubscribed link option attached to the e-mail.


Buythevalue implements standard measures to protect against unauthorized access to and unlawful interception of the user information. However, no internet site can fully eliminate security risks. Buythevalueendeavors to take all measures to protect the security, integrity,and confidentiality of the user information against unauthorized breach and hacking. For the purpose of checking possible vulnerabilities and attacks, Buythevalue may conduct a periodical internal review of data and security measures on the website.

If any user is provided with an identification code, password or any other piece of information as part of the website’s security procedure, the user should treat such information as confidential, and the user should not disclose it to any third party including to other users. To prevent third-party access to the website the user should sign out from the user account after availing the services through the website. Buythevalue has the right to disable the identification code or password, whether chosen by any user or allotted if the user fails to comply with instructions or terms, conditions or policies.

The user is solely responsible for the activities that occur under the user’s account including the confidentiality of the user’s password. Buythevalue is not responsible for the same. While using and accessing the website, the user is responsible for maintaining the confidentiality of the user’s account and for restricting access to the user’s computer or other system or platform through which the user uses and accesses the website.



The website may provide or be linked with other websites and advertisements. Buythevalue is in no way responsible for the privacy practices or content of such websites. The linked websites or advertisers are not necessarily under the control of Buythevalue. Buythevalueexpressly disclaims all liability associated with the content and the use of such websites and advertisements. Display of any third party advertisements on the website shall not be construed as an endorsement or promotion of any products or services by Buythevalue. The user should read the privacy policy of each and every linked website and any access or use of linked websites is entirely at the user’s own risk. Buythevalue is not responsible for any direct, indirect, solicited or unsolicited communication made by any of these linked third party websites or advertisers or their respective agents or representatives, to the users including by telephone, email, mobile phones,and facsimile.

These linked third-party websites and advertisers may use various technologies to receive the user’s IP address and personal information. The third party advertisers may also use cookies, JavaScript, web beacons and other technologies to gauge the effectiveness of their advertisements and to personalize advertising experience and content. Buythevalue does not have any control over the cookies or technologies that advertisers or websites may use and the user should contact them directly for more information about their privacy practices and policies.

Based on the user information including the nature of products purchased by the user through the website, Buythevalue may display personalized third party advertisements on the website. When the user clicks on the advertisement link, the third party advertisers may assume that the user has met the criteria that was used to personalize the advertisement. The user acknowledges and agrees that in no event Buythevalue is responsible to the user accessing the services of third-party advertisers or other websites.