Dove Daily Shine Shampoo with Nutritive Serum builds a protective shield around the hair fibre and defends your hair from daily hair damage. It is a gentle hair cleanser that keeps your hair looking healthy and lustrous. It is mild on your scalp but gives protection from the aggression your hair faces every day. Beautifully shiny, strong and silky hair which is everything you want it to be. Based on lab test with Dove Daily Shine System vs non-conditioning shampoo.