What it is: An ultra-comfortable liquid balm that combines powerful actives to give you a boost of lasting hydration for silky smooth, fuller-looking lips. The subtle blushed-pink shade has been designed to look gorgeous on everyone. The hydrating formula is infused with a blend of hyaluronic filling spheres, soybean and licorice extract that work by migrating into fine lines where they swell and give a plumping effect. This action provides maximum hydration for lips that feel plumped and smooth in appearance without any tingling sensation – no pain, big gain!
Research Results: Based on an independent consumer testing panel of 20 people:
- 95% of the volunteers agreed or more that their lips felt silky smooth
- 95% of the volunteers agreed or more that their lips looked smoother
- 95% of the volunteers agreed or more that the product felt balmy on the lips
- 100% of the volunteers agreed or more that the product was easy to apply
- 95% of the volunteers agreed or more that their lips felt restored
- 100% of the volunteers agreed or more that their lips felt more nourished
What else to know: Huda became addicted to Silk Balm during her travels in Korea and since then she cannot live without it. She is a big believer in the importance of self-love and care from within, from skin care to makeup routine. Silk Balm is a prime example of this with its applicator that makes on-the-go top-ups easy while it leaves your lips feeling nourished and loved!
About the Brand: Huda Kattan is one of the most well known internationally recognised makeup gurus and content-creators. She is an award-winning makeup artist, blogger and vlogger. Guided by her expertise and eye-for-detail, Huda Kattan founded her record-breaking global brand Huda Beauty in 2013. Since then, Huda Beauty has become the No.1 Beauty Instagram account with over 20 million followers. Kattan is constantly creating ground-breaking products as she continues to build and reinvent the beauty empire.
- How To Use
- Apply a generous amount to the lips, on-the-go, and throughout the day.
- Wear alone or as a topcoat for instant shine and intense hydration.
Huda’s Hack: First exfoliate your lips with a small amount of WISHFUL Yo Glow Enzyme Scrub, then apply Silk Balm for maximum instant and long-term hydration.