For the 1st time, LOreal Paris laboratories have infused the extraordinary power of pure clay in a shampoo. Anti-Oiliness. Fresh, healthy-looking hair. Soft, free-flowing hair. Ultra Purifying: Washes off excess oil on scalp and roots. Helps eliminate impurities & pollution particles. Intensely Hydrating: Moisturises from lengths to tips for hydrated free-flowing hair, leaving hair fresh for up to 72 hours. Enriched with the extraordinary power of clay that deeply purifiesand hydrates your hair. Tailor made care to resolve the problems of oily roots and dry lengths. Scalp and hair feel fresh and clean even 3 days after shampoo. For best results, indulge in the full extraordinary Clay ritual: Shampoo, Conditioner and Hair Refresher.